I couldn’t agree more! I am currently part of a long chain of comments generated by a colleague that offered $5.00 for the last comment on his Facebook status update. He gathered 171 comments in 7 days. People want a reward for their time and attention. The sooner people realize that giving which is really a form of gamification that drives people to come back for more the better off you’ll be when trying to build a powerful online presence.
Innovation Excellence | Better Ideas Through Gamification
As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase.
Innovation expert Stefan Lindegaard believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”